Brand ManagerNestle Middle East - Dubai
- Responsible for the development of OBIs and Big ideas, engagement strategies and the creation of relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communciation contributes to enhancing the company image of trusted NHW leader.
- Develop and successfully execute Bigger, Bolder, Better innovation & renovation for brands.
- Manages the development and execution of strong functionally aligned brand plans, responable for the performance, health and strategic alignment. Understands business impact and priorities PFME and TTS investment of brands.
- Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers/ shoppers. Develops brand portfolio strategy, contributes to pricing and promotional stragtegy, proposes brand portfolio for key channels and key customers
- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
- Develops Brand Essence and Vision (developed or applied from SBU/GMB)
- Demonstrates leadership and facilitate development of his/her team
*Requirements *- Bachelor degree (Emphasis Marketing)
- Minimum 5 years experience in marketing
- 2 years experience in other function ideally sales
- Experience in leading and managing cross functional teams
- Experience in dealing media and advertising agency
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